Social Media Marketing

Christine Green Consulting specializes in Inbound Marketing and Social Media Optimization.

Why?
Because it’s the leading edge of marketing.

Inbound Marketing utilizes free Social Media platforms to rocket your business to success, leaving your competition behind in the dust of old school Outbound Marketing.

While Social Media has incredible potential for boosting your business, it is a mistake to jump on the band wagon without fully orienting yourself. If you step in too quickly, without understanding the complexity and subtle nuances of the protocol or the participation requirements of this new world, you could do more harm then good to your business name and reputation.

There is no “cookie-cutter formula” for how businesses should engage with Social Media. Like any other marketing strategy, a customized approach is the most effective and cost-reducing. What might work well for one company may be a waste of time and money for another.

Here are some of the Social Media categories and the tools specific to each: (you are probably using at least one of them)

  • Social Networking (Facebook, MySpace, LinkedIn, etc.)
  • Publishing/Blogging (Blogs, Constant Contact, Wikipedia, etc.)
  • Micro-blogging (Twitter, Plurk)
  • Photo Sharing (Photobucket, Flickr, etc.)
  • Audio Sharing (iTunes, Podcast.net, etc.)
  • Video Sharing (YouTube, Hulu, etc.)
  • Productivity Applications (Survey Monkey, Google Alerts, Yahoo!)
  • Aggregators (Digg, Google Reader, FriendFeed, etc.)
  • RSS Feed Content Subscriptions (Feedburner, Atom, etc.)
  • Internet Search (Technorati, Google, Yahoo!, etc.)
  • Interpersonal Applications (Skype, GoToMeeting, Instant Messaging)

LEARN TWITTER AND FACEBOOK – Online Training
(affiliate link)

With Inbound Marketing your customers find you, rather than you having to go out and find them. Through your participation in online Social Media venues customers get to know you and trust you in an organic way that elicits a desire to hire you or purchase your products.

The diagram below displays both Outbound and Inbound Marketing elements and how they all lead prospects to your website. Web Network Diagram

The effectiveness of your website is essential since it is the destination of your marketing initiatives. Your potential customers read your blog, follow you on Twitter, find you on LinkedIn, etc. From each of those venues prospects find their way to your website. If your current site does not engage visitors, offer them value and get them to take action, you’ll want to consider a Website Makeover. Find out how your website can generate leads more effectively.

If you are ready to Take Your Marketing into the 21st Century Using Free Social Media Venues…

Contact Christine for your No-Obligation FREE Social Media Assessment Consultation by phone or in-person.

This really is a Free Assessment:

  • If you have no experience using Social Media Marketing, you’ll come away with a basic understanding of Social Media and how to get started.
  • If you are already using Social Media for your business, you can discuss its effectiveness and learn ways to optimize current and additional media to further increase the value and ROI (return on investment) of what you are currently using.

Christine can help you demystify and fully utilize Social Media for business success.

Request your Free Consultation

If you think you don’t have time to invest in learning about and using customer engagement marketing….think again. We guarantee that if you don’t add Inbound Marketing to your business strategy now, within 2 years you will regret it.