Website Design and Optimization

Is Your Website Doing its Job as a Marketing Tool?
Is it Attracting Potential Customers?
Is it Initiating the Sales Process when Visitors Arrive?

Your Website’s Job

Your website is the hub of your business presence. Most businesses, even very small ones, know this to be true and have invested in a site for their company. However, publishing a website does not necessarily translate into increased business. It is essential that your site do more than sit online and look pretty.

Your website is the destination for your social media fans and followers. Your business-related posts and tweets will be most effective if they link to a website that functions as a marketing tool.

Your website’s “job” is to attract your ideal customers and turn them into sales leads. Your site can only do its job when it is designed around a well-defined sales process and is configured with content that persuades visitors to take action.

This sounds complicated. And it is. But you’re in luck – it’s what we do.

Contact Us to schedule a FREE Consultation to discuss your marketing and web optimization needs.

Strategic Marketing Plans and Web Makeovers

At Christine Green Consulting, we help your business grow. A key focus of each client’s Strategic Marketing Plan is an in-depth Assessment of their full web presence.

If you have a site that is visually effective, we can work within your current design to optimize your site for marketing. Or we can design a new site that is optimized for marketing and contains that latest Web 2.0 features.

Web Concept and Content Development

Your website’s Concept is its marketing essence and the foundation of its effectiveness. Your Web Content is all the “stuff” on your site (text, images, media, etc.) and is what engages and converts your visitors into customers.

With a great Concept and skillfully crafted Content your web visitors will:

stay on your site
trust you
experience you as competent and credible
choose you over the competition
want to do business with you
enter into or complete the sales process

“Content precedes design. Design in the absence
of content is not design, it’s decoration.” – Jeffery Zeldman

Customer-Focused Websites

Great Concept and Content development transforms your site into a customer-focused website – the only kind of site that can accomplish your business development goals.

The diagram below shows the key elements of a customer-focused site:

12 Elements of a Customer-Focused Website

Today’s Websites – Interactive and Mobile

Many web designers don’t yet understand the the necessity of having a Mobile version of your site. But it’s today’s leading edge. If you don’t know this yet – you heard it here first:

To Keep Up or Move Ahead of Your Competitors….YOU NEED A MOBILE SITE!

Statistics show that the use of Mobile Devices like Smart Phones, and Tablets is sky-rocketing. You cannot control what device your visitors use to view your site, so you have to keep up with their needs. Or be left behind in the (cyber) dust!

Smart business owners are already catering to Smart Phones!

Marketing-Optimized Websites

We build websites optimized for marketing. We use a platform called WordPress that is the state-of-the-art software for Web 2.0 and Blogs. See our Web Design Portfolio

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See our SlideShare presentation on
Websites That Work!
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The diagram below shows the process and elements for web marketing effectiveness:

Blog Design

And if you want to create a Blog, we are still your best choice since WordPress is considered one of the top blogging platforms. Many Blogs are essentially no different from websites. What distinguishes them is only their format. A Blog designed in WordPress features the published blog posts as their “home” page. And they can include any other pages you’d like to add such as an “About” and a “Contact” page.

See Details About the Planning and Design Process

See Website Makeover BEFORE and AFTER Example