Marketing Consulting

“Turning Words and Images into Your Customers”

Specializing in Website Effectiveness & Social Media Optimization.

Christine offers her clients a completely customized approach. During her FREE Initial Consultation, she’ll review your current marketing material (if you have any) and take the time to get to know you and your company. Her creative thinking and keen intuition enables her to quickly assess which marketing approaches and venues will be most effective for your particular company or practice.

Web Content Makeovers
Your website is the central hub of your business presence. Most businesses, even very small ones, know this to be true and have invested in the creation of a website. However, publishing a site does not necessarily translate into increased business. It is essential that your website do more than sit online and look pretty. (which is, unfortunately, the fate of too many small business websites). Your website has a job and that job is to effectively accomplish the tasks you have assigned to it.

Whether your site’s job is to sell products directly, or to get visitors to take an action that begins a thread of engagement that may later transform them into a customer…your marketing plan needs to assure that your site accomplishes the tasks that it’s given.

As part of increasing Website Effectiveness for clients, Christine offers a Website Assessment as part of her Free Initial Consultation. You already know if your site isn’t doing its job, but Christine will tell you why…AND how to fix it.

You likely don’t need a completely new web site – just more effective content…content that begins the process of turning visitors into customers. You may have already invested a significant amount of money creating your website and don’t feel you can spend anymore. If so, you’ll want to read Christine’s article on The Biggest Marketing Mistake Made by Small Businesses. It explains why many websites that are graphically appealing, may not be doing their job of finding you customers.

Social Media Optimization
As the hub of your business presence, your website it just that – the hub of the wheel of your connection to your current and future customers. This is where Social Media Optimization comes in. SMO is the use of leading edge, Inbound Marketing strategies to reach and convert your target audience into customers.

Inbound Marketing is the new paradigm of marketing. It is a method of marketing where your customers find you, as opposed to the process of Outbound Marketing where you try to find them. David Meerman Scott suggests that marketers use Inbound Marketing to “publish their way in” (via valuable web content, blogs, etc.) in contrast to the traditional Outbound Marketing where they used to have to “buy their way in” (via paid advertisements of signs, banners, letters, and other pitches).

Social Media is the vehicle of Inbound Marketing. Social Media Optimization is the method for Inbound Marketing success.

If you’ve heard of it but don’t quite understand what the heck Social Media is, you are not alone. Learn more about the use of Social Media for Inbound Marketing.

While Christine’s services often focus on Inbound Marketing techniques, she  also understands that print media and more traditional marketing avenues are still very effective as part of a comprehensive approach. Her services include assessments and expert advice on how to choose the most appropriate campaigns for your individual company. Therefore, she continues to offer the following as part of your custom marketing plan:

Innovative Concepts, Copy and Design:
•    Ads
•    Brochures
•    Web Sites
•    Email Newsletters
•    Postcards
•    Business Cards
•    One-Sheets
•    Sales Letters
•    Press Releases

Check out Christine’s Portfolio to see samples of her work and then give her a shout.