Has your Twitter page transformed into the new format yet? If not it will very soon (like probably today!) There are many interesting changes and plenty of places to learn what you need to know, so I won’t go into those details here. There is, however, a small but not-so-minor change that will be of [...]
Category Archive
for: ‘Social Media’
Why Twitter’s Link Shortening Service is a Big Deal
Posted Nov 21 2011 by Christine Green
in Business Tips, Small Business, Social Media with 2 Comments
Twitter launched its own link shortening service in August of this year. At first only links that were too long to fit into the 140 character space were shortened. But as of October 2011, all links are shortened. There are many link shortening services, so what’s the big deal? The big deal is this – [...]
LinkedIn Company Pages Can Now Publish Updates
LinkedIn just announced a new feature for their Company Pages – “Status Updates.” This means you can now publish an update as your company if you have a Company Page on LinkedIn. Of course, if you don’t yet have any, you’ll need to attract Followers to your business on LinkedIn, otherwise no one will see [...]
The Risk of Piecemeal Marketing
No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan calls for those initiatives and they are properly implemented and managed. [...]
Reason #1 to Get on Google Plus
This is the first article in a series about why you should create a profile and participate on Google+ (“Google Plus”). This series may consist of one post (that doesn’t make it a series then, does it?) or more, depending on how many reasons I can muster. Since the social media venue is only about [...]
Don’t Put All Your Eggs in One Facebook
Posted Jul 1 2011 by Christine Green
in Facebook Business Pages, Small Business, Social Media with 0 Comments
Many businesses have jumped on the Facebook band wagon. Many are using their Facebook Business Page as their primary “website” and/or for various promotions and opt-ins. This had made me nervous for some time and I would strongly advise against relying too heavily on Facebook. Right now Facebook seems like an unstoppable empire. But I [...]
How to Get Introductions on LinkedIn
Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per month. The paid LinkedIn Plans are 15, 25 and 35 introductions per month respectively, as [...]
What’s Great About Facebook
I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are even deleting their Facebook Profiles. I am baffled by this. Other [...]
The Difference Between Facebook Profiles and Facebook Pages
Facebook has a real knack for confusing people. Not just because they make changes every 10 minutes few months, but because their terminology is not clarity-friendly. The terms “Profile” and “Page” sound similar and are terms that most of us have used interchangeably. So…who the heck can remember the difference between a Profile and a [...]
Facebook Page Changes Outrage Businesses
Recently Facebook changed the way posts show up when published on business pages. They used to be listed chronologically. Makes sense, huh? A company wanting to alert fans of news-related or time-sensitive topics and offers would post them on the appropriate date. That way fans would not only receive them in their news feed at [...]
