Facebook Newsfeed Changes Make Page Cover Images and Videos More Important

Friday, March 8th, 2013

On March 7, 2013 Facebook announced their upcoming Newsfeed changes. It’s no surprise that images will be featured more prominently across the board.

For Facebook business pages this means the cover image is more important ever. It will be seen more often and its essential that your cover image be optimized for marketing. It needs to not only provide an attractive visual, but to instantly convey your brand and the benefits of your product, services or organization to the viewer.

What does your Business Page Cover image look like? Does it effectively sell your business or organization?

Here are a few examples of Facebook Cover images I have designed:

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Videos will also be displayed much larger, giving your company or organization an even greater opportunity to utilize Video Marketing. Take a look at our Video Portfolio. We recently added a new project.

Get in touch if you need a new marketing-optimized cover image for your Facebook business page or want to talk with us about adding video to your company’s marketing plan.

LinkedIn Allows Video Embedding in Profiles

Friday, January 25th, 2013

The business professional’s most popular social media venue rolled out a new format at the end of 2012. This may be a game-changer because you can now add video to your LinkedIn Profile.

On January 17, 2013, LinkedIn announced that they are “gradually rolling out the media link feature to those that have the new profile design.” I recently noticed it in my profile but it may not yet be available to everyone.

Here’s what it looks like:

LinkedIn Profile with Video - Christine Green

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is great news for business professionals, business owners and solo entrepreneurs. It’s one more significant leap toward a video-focused Internet. Video marketing is no longer a luxury for large companies, but has become a necessity for small businesses. It can put you ahead of your competition and is the competitive edge for job seekers.

Individual professionals now have the opportunity to create a video resume to feature on a website, on LinkedIn and other online venues. And business owners can add a promotional video about their company to their LinkedIn Profile.

A word of caution – while video can rocket you ahead of other companies or job candidates, a poorly crafted video can do more damage then good. Don’t post a video that falls short, from either a technical or a marketing perspective.

Hire a video marketing consultant to advise you and produce videos that feature you in your best light (literally and figuratively! :-)) and effectively portray the compelling aspects of your company or you as an individual.

Find out how we can help you with your Video Marketing.

See my LinkedIn Profile with the embedded video: http://www.linkedin.com/in/christinegreenmarketing

Are Your Products Too Hard to Find?

Saturday, June 2nd, 2012

 
Today I observed a huge missed opportunity by a professional who recently published a book.

An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook “friend” of the author who posted the image).

I clicked on the image and the title grabbed my attention enough that I wanted to find out more about the book. I then clicked on the Facebook link for the person (book author) who had posted it. I landed on their Facebook Personal Profile and looked around. But there was no opportunity for me to subscribe to their public updates, no link to a website for the book or for the person or their work, no link to a Facebook Page, no LinkedIn Profile or Twitter account – NOTHING. Nothing I could connect to in order to stay in touch and updated with this person. No way for me to learn about their new book.

I copied the book title and checked on Amazon – not there. The best I could do was to Google the book title. I found one video of a presentation on the subject. I knew it was the same person because the name matched. The person was a great presenter. Unfortunately, there was no contact information or web link included. There was a title frame in the video that included the company name but no URL. So I had to click replay and pause the video to get the name of the company. I then Googled that.

FINALLY!….I found the person’s site. A decent website but still no mention of the book or “upcoming book.” My frustration was growing.

I was surprise to see that they did have a Twitter account linked from the site. I clicked the link and saw that they had 130 Followers. I decide to follow them even though I saw nothing too interesting as I scrolled through their past Tweets – they were mostly repetitive posts announcing that the latest issue of their email newsletter or blog was available. But there were no interesting titles to inspire me to click their link.

After some more digging, I discovered that this person also had a LinkedIn Profile linked from their site. It was tucked away far down on the footer of the site. I clicked on it. Okay! Now, we’re talking! Big presence on LinkedIn. Over 500 connections, blog link and feed, website link and a recent update. Good job on LinkedIn! Too bad the people who don’t know this business person already, can’t find them or their book.

Take off your social media blinders and spread out your online presence. There are a lot of us out here in cyberspace and we want to know about the great things you are doing!

Don’t make it so hard to find you!
Oh, and you can help make this blog article easier to find by clicking the “Like” button at the top of the page, or using one of the share buttons below. :-)

See How Your Website Looks on an iPad

Thursday, May 31st, 2012

 
Have you wondered what your website looks like when viewed on an iPad? If you don’t have an iPad and haven’t loaded your site onto the iPad of a friend, you might be wondering how it will render on the tablet.

Here’s a short video that shows you how to use an online iPad simulator at ipadpeek.com to find how your site looks on that digital device.

How does your site look?

Marketing and Branding Impact of the New Twitter Format

Wednesday, December 14th, 2011

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Has your Twitter page transformed into the new format yet? If not it will very soon (like probably today!)

There are many interesting changes and plenty of places to learn what you need to know, so I won’t go into those details here.

There is, however, a small but not-so-minor change that will be of interest to businesses using Twitter as one of their marketing tools. Twitter’s new format emphasizes the “name” associated with the account rather than the @username, that was previously the highlighted identifier.

The name might be a person’s actual name, but can be whatever the account holder has chosen. In some cases it’s the name of a company or some combination of a name, company, word, etc.

This change has significant implications for branding yourself or your company.

For example, I have two Twitter accounts – one for myself as associated with my company Christine Green Consulting, and one that is associated with my mobile marketing and text messaging service.

My first account has the username of @ChristineGreen_ and the name associated with it is Christine Green. No surprise.

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My second Twitter account has the username of @MobileMrketing but also has the name Christine Green associated with it.

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When I first launched that account the name associated with it was “Bost MobileMrketing.” I choose to do this temporarily for branding while I was building the website.

I was also curious to see how followers would interact with an account that had no web link and no identified person behind it. I did attract followers slowly but surely. I still have a rather small following and am not very active on the account yet, but once the Boston North Mobile Marketing site was launched, I added that link and changed the name to my own.

In the old Twitter format I was being branded primarily as @MobileMrketing because that username was most prominent. It was shown first and was larger and bolder than my name.

In the new format the opposite is true. The person’s name is now first (or at the top), large and bold.

This changes the way you are identified and perhaps even how you are perceived. Have you been branding yourself by your username or as your name? For some of you they are the same, but for many, your @username has become well known and even its own brand.

The example that comes to mind immediately is @Pistachio who is Laura Fitton. She is well know in the Twittersphere and co-author of Twitter for Dummies. To be honest I followed her for almost a year before I knew her name!

But check out how she shows up in the new profile:

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In both of these screenshots you can barely see, much less notice her @Pistachio username.

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So what does this reformatting mean for businesses using Twitter for marketing?

Mostly, you need to be aware of this change. You or your social media marketing consultant or staff can decide if you need to take any action. The good news is that you can change your username or your name. I wouldn’t advise changing your username since it has been your brand to many of your followers. (I am not sure what happens if you change your username but I assume you would keep your followers).

You may however, want to change the name associated with the account. If it’s your own name, I’d recommend keeping it, but if it is a made-up word or combination “name” you will want to assess the impact of it now being front-and-center. Now’s the time to make a change if you believe another name will improve your branding.

A final consideration related to your Twitter identity, is the photo or image that you use with your account. Now, more than ever, the image that represents your account is critical. If you aren’t crazy about it, change it now to assist with your branding.

The new format is an exciting change for this micro-blog. Hopefully it will stay the same long enough to allow businesses to optimize it for marketing…unlike another social media venue, (which will go unnamed) that changes almost daily! #FB Smile

P.S. As you can see, my Twitter accounts aren’t exactly brimming with followers, but you can change that! Let’s connect!