Facebook Newsfeed Changes Make Page Cover Images and Videos More Important

Friday, March 8th, 2013

On March 7, 2013 Facebook announced their upcoming Newsfeed changes. It’s no surprise that images will be featured more prominently across the board.

For Facebook business pages this means the cover image is more important ever. It will be seen more often and its essential that your cover image be optimized for marketing. It needs to not only provide an attractive visual, but to instantly convey your brand and the benefits of your product, services or organization to the viewer.

What does your Business Page Cover image look like? Does it effectively sell your business or organization?

Here are a few examples of Facebook Cover images I have designed:

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

Facebook Cover Image Designed by Christine Green

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Videos will also be displayed much larger, giving your company or organization an even greater opportunity to utilize Video Marketing. Take a look at our Video Portfolio. We recently added a new project.

Get in touch if you need a new marketing-optimized cover image for your Facebook business page or want to talk with us about adding video to your company’s marketing plan.

Are Your Products Too Hard to Find?

Saturday, June 2nd, 2012

 
Today I observed a huge missed opportunity by a professional who recently published a book.

An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook “friend” of the author who posted the image).

I clicked on the image and the title grabbed my attention enough that I wanted to find out more about the book. I then clicked on the Facebook link for the person (book author) who had posted it. I landed on their Facebook Personal Profile and looked around. But there was no opportunity for me to subscribe to their public updates, no link to a website for the book or for the person or their work, no link to a Facebook Page, no LinkedIn Profile or Twitter account – NOTHING. Nothing I could connect to in order to stay in touch and updated with this person. No way for me to learn about their new book.

I copied the book title and checked on Amazon – not there. The best I could do was to Google the book title. I found one video of a presentation on the subject. I knew it was the same person because the name matched. The person was a great presenter. Unfortunately, there was no contact information or web link included. There was a title frame in the video that included the company name but no URL. So I had to click replay and pause the video to get the name of the company. I then Googled that.

FINALLY!….I found the person’s site. A decent website but still no mention of the book or “upcoming book.” My frustration was growing.

I was surprise to see that they did have a Twitter account linked from the site. I clicked the link and saw that they had 130 Followers. I decide to follow them even though I saw nothing too interesting as I scrolled through their past Tweets – they were mostly repetitive posts announcing that the latest issue of their email newsletter or blog was available. But there were no interesting titles to inspire me to click their link.

After some more digging, I discovered that this person also had a LinkedIn Profile linked from their site. It was tucked away far down on the footer of the site. I clicked on it. Okay! Now, we’re talking! Big presence on LinkedIn. Over 500 connections, blog link and feed, website link and a recent update. Good job on LinkedIn! Too bad the people who don’t know this business person already, can’t find them or their book.

Take off your social media blinders and spread out your online presence. There are a lot of us out here in cyberspace and we want to know about the great things you are doing!

Don’t make it so hard to find you!
Oh, and you can help make this blog article easier to find by clicking the “Like” button at the top of the page, or using one of the share buttons below. :-)

See How Your Website Looks on an iPad

Thursday, May 31st, 2012

 
Have you wondered what your website looks like when viewed on an iPad? If you don’t have an iPad and haven’t loaded your site onto the iPad of a friend, you might be wondering how it will render on the tablet.

Here’s a short video that shows you how to use an online iPad simulator at ipadpeek.com to find how your site looks on that digital device.

How does your site look?

How to Write a Google Review for the Businesses You Appreciate

Thursday, February 2nd, 2012

In this economy and time of stiff competition, it is a much appreciated gift to write reviews for the businesses that provide you with superior products and fantastic service.

Of course you can also write negative reviews for the businesses that have disappointed you. Often a bad experience is a strong motivator to write online feedback, but I encourage you to take a few minutes to help out the small local businesses that have served you well.

I encourage you to do this, not only for the food establishments and retailers, but also your service providers that you may only work with occasionally or on a one-time basis – your accountant, business attorney, insurance agent, graphic designer, realtor, electrician, web developer and marketing consultant…..to name a few.

Here are instructions for writing a Google Places Review as of 2/2/12. It’s not as complicated as it looks and I have provide visuals for your convenience.

How to Write a Google Review on Google Places:

1. Search for the business on Google.com or Google Maps.
2. Once you’ve located the business you’d like to review, click the more info link next to the business name in the left panel. The information window will expand with additional options.
3. Click the Write a Review link located above the address of the business.
4. Be as specific as you can about what you liked about working with the company or individual. The more details you can provide, the more compelling the review. And the more helpful it will be for potential customers.
5. Give your review a title and rating (click on the stars).
6. Click Save.

You need to be signed in to your Google Account to write a review. If you’re not signed in, you’ll be prompted to either sign in or create a Google Account. (see the visual instructions below)

NOTE: Your Google Account nickname will appear next to all of the reviews that you write. To change your nickname, go to your Google account settings and click Edit profile.

If you don’t have a Google Account or are not signed in you will land on this page:

Next you will see this Page:
Enter your info and click “I accept Create my account” at the bottom.

Google Account Signup

You should then be returned automatically to the Google Places Page where you were but if not you can just do a Google search for name of the business and city and state – for example: “Radiant Electric Raymond NH”

Once you are back on the page. Click the “Write a Review” button again.
Be sure to give your Review a TITLE and a RATING (click the stars).
Then click “SAVE.”

Your REVIEW is very valuable to the company for which it was written. It is a great expression of appreciation for a “job well done.”

Your Review helps the business in the following ways:
• getting the business known online
• improving Search Engine Optimization and Google ranking
• publicizing the services and quality customer service the company provides
• displaying feedback from customers which is one of the most effective ways to get new customers

So….“don’t forget your servers”  and help them out by writing a Google Review.  And don’t be shy – write a Yelp review and a review on any other business directory sites you can find.

Marketing and Branding Impact of the New Twitter Format

Wednesday, December 14th, 2011

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Has your Twitter page transformed into the new format yet? If not it will very soon (like probably today!)

There are many interesting changes and plenty of places to learn what you need to know, so I won’t go into those details here.

There is, however, a small but not-so-minor change that will be of interest to businesses using Twitter as one of their marketing tools. Twitter’s new format emphasizes the “name” associated with the account rather than the @username, that was previously the highlighted identifier.

The name might be a person’s actual name, but can be whatever the account holder has chosen. In some cases it’s the name of a company or some combination of a name, company, word, etc.

This change has significant implications for branding yourself or your company.

For example, I have two Twitter accounts – one for myself as associated with my company Christine Green Consulting, and one that is associated with my mobile marketing and text messaging service.

My first account has the username of @ChristineGreen_ and the name associated with it is Christine Green. No surprise.

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My second Twitter account has the username of @MobileMrketing but also has the name Christine Green associated with it.

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When I first launched that account the name associated with it was “Bost MobileMrketing.” I choose to do this temporarily for branding while I was building the website.

I was also curious to see how followers would interact with an account that had no web link and no identified person behind it. I did attract followers slowly but surely. I still have a rather small following and am not very active on the account yet, but once the Boston North Mobile Marketing site was launched, I added that link and changed the name to my own.

In the old Twitter format I was being branded primarily as @MobileMrketing because that username was most prominent. It was shown first and was larger and bolder than my name.

In the new format the opposite is true. The person’s name is now first (or at the top), large and bold.

This changes the way you are identified and perhaps even how you are perceived. Have you been branding yourself by your username or as your name? For some of you they are the same, but for many, your @username has become well known and even its own brand.

The example that comes to mind immediately is @Pistachio who is Laura Fitton. She is well know in the Twittersphere and co-author of Twitter for Dummies. To be honest I followed her for almost a year before I knew her name!

But check out how she shows up in the new profile:

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In both of these screenshots you can barely see, much less notice her @Pistachio username.

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So what does this reformatting mean for businesses using Twitter for marketing?

Mostly, you need to be aware of this change. You or your social media marketing consultant or staff can decide if you need to take any action. The good news is that you can change your username or your name. I wouldn’t advise changing your username since it has been your brand to many of your followers. (I am not sure what happens if you change your username but I assume you would keep your followers).

You may however, want to change the name associated with the account. If it’s your own name, I’d recommend keeping it, but if it is a made-up word or combination “name” you will want to assess the impact of it now being front-and-center. Now’s the time to make a change if you believe another name will improve your branding.

A final consideration related to your Twitter identity, is the photo or image that you use with your account. Now, more than ever, the image that represents your account is critical. If you aren’t crazy about it, change it now to assist with your branding.

The new format is an exciting change for this micro-blog. Hopefully it will stay the same long enough to allow businesses to optimize it for marketing…unlike another social media venue, (which will go unnamed) that changes almost daily! #FB Smile

P.S. As you can see, my Twitter accounts aren’t exactly brimming with followers, but you can change that! Let’s connect!