No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan calls for those initiatives and they are properly implemented and managed. [...]
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for: ‘Marketing’
Trust Your Gut and Always Carry Business Cards
I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last minute plans to see a film at the local [...]
Do-it-Yourself Marketing (with help)
Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you don’t find them you won’t last. You don’t need me to [...]
Copywriters – Famous and Not
Many small business owners do not have a large marketing budget. But here’s the deal – you need good marketing writing and advice. If you are not a trained copywriter, it will be difficult for you to create an effective message on your website that will bring in customers. Small business owners often don’t expect [...]
