Many businesses have gotten excited about 2D bar codes, especially QR codes. They are popping up everywhere. Unfortunately, many businesses are using QR codes ineffectively. In the rush to jump on the band wagon with this compelling technology, these bar codes are being haphazardly printed in various media without an effective marketing strategy or meaningful [...]
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PrintWhat’s Great About Facebook
I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are even deleting their Facebook Profiles. I am baffled by this. Other [...]
The Difference Between Facebook Profiles and Facebook Pages
Facebook has a real knack for confusing people. Not just because they make changes every 10 minutes few months, but because their terminology is not clarity-friendly. The terms “Profile” and “Page” sound similar and are terms that most of us have used interchangeably. So…who the heck can remember the difference between a Profile and a [...]
Facebook Page Changes Outrage Businesses
Recently Facebook changed the way posts show up when published on business pages. They used to be listed chronologically. Makes sense, huh? A company wanting to alert fans of news-related or time-sensitive topics and offers would post them on the appropriate date. That way fans would not only receive them in their news feed at [...]
Social Media Early Adopters Get Big Boost
This week Google made some big changes to their Social Search that will pay off big if you have a Google Profile and have been actively building your online presence. Google Social Search was introduced in 2009, but the new features are the most significant to date. In a nutshell what happens now is when [...]
