LinkedIn Allows Video Embedding in Profiles

The business professional’s most popular social media venue rolled out a new format at the end of 2012. This may be a game-changer because you can now add video to your LinkedIn Profile. On January 17, 2013, LinkedIn announced that they are “gradually...

See How Your Website Looks on an iPad

Have you wondered what your website looks like when viewed on an iPad? If you don’t have an iPad and haven’t loaded your site onto the iPad of a friend, you might be wondering how it will render on the tablet. Here’s a short video that shows you how to use an online...

The Risk of Piecemeal Marketing

No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan...

Reason #1 to Get on Google Plus

This is the first article in a series about why you should create a profile and participate on Google+ (“Google Plus”). This series may consist of one post (that doesn’t make it a series then, does it?) or more, depending on how many reasons I can muster....

How to Get Introductions on LinkedIn

Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per...

What’s Great About Facebook

I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are...

Facebook Page Changes Outrage Businesses

Recently Facebook changed the way posts show up when published on business pages. They used to be listed chronologically. Makes sense, huh? A company wanting to alert fans of news-related or time-sensitive topics and offers would post them on the appropriate date....

Website Marketing Overhaul or Makeover?

Depending on your gender you’ll call it one or the other. I’ll leave it to you to figure out which is which. Anyway, I just did one or the other to my own website. When you rush to the home page you will see that the visual design is completely different (assuming...

Chris Brogan on Content

On Monday night I drove into Cambridge with Chris Brogan to the Boston WordPress Meetup. He was the speaker for the event and the topic was WordPress and Content. While he was at the wheel of his beloved Camaro, I shot this video blog on the same topic. He emphasizes...

Trust Your Gut and Always Carry Business Cards

I am a strong believer in following my intuition and the “guidance” that I receive on a daily basis. When I do this, I often experience amazing synchronicities. Tonight was no exception. I was undecided about how to spend my evening and tried to make last...

Against Peace

I have to say I’m baffled by this on-going quest I hear from so many people for world peace. I know their hearts are in the right place. I “get” that they envision a world where we stop brutalizing each other. Sounds like a great idea. But the blissful image of a...

Do-it-Yourself Marketing (with help)

Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...

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