In this economy and time of stiff competition, it is a much appreciated gift to write reviews for the businesses that provide you with superior products and fantastic service. Of course you can also write negative reviews for the businesses that have disappointed you. Often a bad experience is a strong motivator to write online [...]
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PrintMarketing and Branding Impact of the New Twitter Format
Has your Twitter page transformed into the new format yet? If not it will very soon (like probably today!) There are many interesting changes and plenty of places to learn what you need to know, so I won’t go into those details here. There is, however, a small but not-so-minor change that will be of [...]
Why Twitter’s Link Shortening Service is a Big Deal
Twitter launched its own link shortening service in August of this year. At first only links that were too long to fit into the 140 character space were shortened. But as of October 2011, all links are shortened. There are many link shortening services, so what’s the big deal? The big deal is this – [...]
LinkedIn Company Pages Can Now Publish Updates
LinkedIn just announced a new feature for their Company Pages – “Status Updates.” This means you can now publish an update as your company if you have a Company Page on LinkedIn. Of course, if you don’t yet have any, you’ll need to attract Followers to your business on LinkedIn, otherwise no one will see [...]
The Risk of Piecemeal Marketing
No matter how limited your budget, a piecemeal marketing approach of jumping onto the latest bandwagon, is usually not wise or cost-effective. Putting up a Facebook Business Page or adding a QR Code to print collateral will be effective only if your strategic plan calls for those initiatives and they are properly implemented and managed. [...]
New Facebook Timeline Format Offers Opportunity for Business Marketing and Personal Branding
A few days ago Facebook announced the launch of a new page design for personal profiles. This new format features a large banner area at the top of the page. It is similar to the recent trend in web design that displays a large image on the homepage. Facebook calls this banner your “Cover.” You [...]
Impossible Feats – Accomplishing What Can’t Be Done
What is your relationship to the seemingly impossible? What amazing feat might you accomplish if you were able to hold your intention with unwavering commitment? The World Trade Center Twin Towers in New York City had an interesting history with two incredible feats of the impossible. One took place at its birth and the other [...]
Reason #1 to Get on Google Plus
This is the first article in a series about why you should create a profile and participate on Google+ (“Google Plus”). This series may consist of one post (that doesn’t make it a series then, does it?) or more, depending on how many reasons I can muster. Since the social media venue is only about [...]
Don’t Put All Your Eggs in One Facebook
Many businesses have jumped on the Facebook band wagon. Many are using their Facebook Business Page as their primary “website” and/or for various promotions and opt-ins. This had made me nervous for some time and I would strongly advise against relying too heavily on Facebook. Right now Facebook seems like an unstoppable empire. But I [...]
How to Get Introductions on LinkedIn
Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per month. The paid LinkedIn Plans are 15, 25 and 35 introductions per month respectively, as [...]
