Facebook Newsfeed Changes Make Page Cover Images and Videos More Important

Friday, March 8th, 2013

On March 7, 2013 Facebook announced their upcoming Newsfeed changes. It’s no surprise that images will be featured more prominently across the board. For Facebook business pages this means the cover image is more important ever. It will be seen more often and its essential that your cover image be optimized for marketing. It needs Read More…

LinkedIn Allows Video Embedding in Profiles

Friday, January 25th, 2013

The business professional’s most popular social media venue rolled out a new format at the end of 2012. This may be a game-changer because you can now add video to your LinkedIn Profile. On January 17, 2013, LinkedIn announced that they are “gradually rolling out the media link feature to those that have the new Read More…

Are Your Products Too Hard to Find?

Saturday, June 2nd, 2012

  Today I observed a huge missed opportunity by a professional who recently published a book. An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook “friend” of the author who posted the image). Read More…

See How Your Website Looks on an iPad

Thursday, May 31st, 2012

  Have you wondered what your website looks like when viewed on an iPad? If you don’t have an iPad and haven’t loaded your site onto the iPad of a friend, you might be wondering how it will render on the tablet. Here’s a short video that shows you how to use an online iPad Read More…

How to Write a Google Review for the Businesses You Appreciate

Thursday, February 2nd, 2012

In this economy and time of stiff competition, it is a much appreciated gift to write reviews for the businesses that provide you with superior products and fantastic service. Of course you can also write negative reviews for the businesses that have disappointed you. Often a bad experience is a strong motivator to write online Read More…