LinkedIn Allows Video Embedding in Profiles

The business professional’s most popular social media venue rolled out a new format at the end of 2012. This may be a game-changer because you can now add video to your LinkedIn Profile. On January 17, 2013, LinkedIn announced that they are “gradually...

How to Get Introductions on LinkedIn

Using LinkedIn to connect with professionals and companies can be a great strategy for certain professions. Requesting introductions to hard-to-reach individuals is one such strategy. If you have the free version of LinkedIn, you may only request 5 introductions per...

What’s Great About Facebook

I have read some recent blog posts by people who are disillusioned and bored with Facebook. One blogger insisted people are obsessed with Facebook. Yeah, so? People get obsessed with just about anything. Some bloggers are unfriending a lot of people and others are...

Website Marketing Overhaul or Makeover?

Depending on your gender you’ll call it one or the other. I’ll leave it to you to figure out which is which. Anyway, I just did one or the other to my own website. When you rush to the home page you will see that the visual design is completely different (assuming...

Chris Brogan on Content

On Monday night I drove into Cambridge with Chris Brogan to the Boston WordPress Meetup. He was the speaker for the event and the topic was WordPress and Content. While he was at the wheel of his beloved Camaro, I shot this video blog on the same topic. He emphasizes...

Against Peace

I have to say I’m baffled by this on-going quest I hear from so many people for world peace. I know their hearts are in the right place. I “get” that they envision a world where we stop brutalizing each other. Sounds like a great idea. But the blissful image of a...

Do-it-Yourself Marketing (with help)

Okay, so you don’t have the money to hire a marketing specialist. What business expenses do you have money for? As a business owner/manager, you have the daily challenge of setting financial priorities. Your business needs customers in order to survive, and if you...