Are Your Products Too Hard to Find?
Today I observed a huge missed opportunity by a professional who recently published a book.
An image of the cover of the newly published book with a compelling title appeared in my News Feed because a Facebook friend had commented on it (she was a Facebook “friend” of the author who posted the image).
I clicked on the image and the title grabbed my attention enough that I wanted to find out more about the book. I then clicked on the Facebook link for the person (book author) who had posted it. I landed on their Facebook Personal Profile and looked around. But there was no opportunity for me to subscribe to their public updates, no link to a website for the book or for the person or their work, no link to a Facebook Page, no LinkedIn Profile or Twitter account – NOTHING. Nothing I could connect to in order to stay in touch and updated with this person. No way for me to learn about their new book.
I copied the book title and checked on Amazon – not there. The best I could do was to Google the book title. I found one video of a presentation on the subject. I knew it was the same person because the name matched. The person was a great presenter. Unfortunately, there was no contact information or web link included. There was a title frame in the video that included the company name but no URL. So I had to click replay and pause the video to get the name of the company. I then Googled that.
FINALLY!….I found the person’s site. A decent website but still no mention of the book or “upcoming book.” My frustration was growing.
I was surprise to see that they did have a Twitter account linked from the site. I clicked the link and saw that they had 130 Followers. I decide to follow them even though I saw nothing too interesting as I scrolled through their past Tweets – they were mostly repetitive posts announcing that the latest issue of their email newsletter or blog was available. But there were no interesting titles to inspire me to click their link.
After some more digging, I discovered that this person also had a LinkedIn Profile linked from their site. It was tucked away far down on the footer of the site. I clicked on it. Okay! Now, we’re talking! Big presence on LinkedIn. Over 500 connections, blog link and feed, website link and a recent update. Good job on LinkedIn! Too bad the people who don’t know this business person already, can’t find them or their book.
Take off your social media blinders and spread out your online presence. There are a lot of us out here in cyberspace and we want to know about the great things you are doing!
Don’t make it so hard to find you!
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